Trends in demographics and human develop¬ment, environment, economics, and technology are laying the foundation and constructing the bounds of our future world. In some areas, these trends are becoming more intense, such as changes in our climate, the concentration of people in urban areas, and the emergence of new technologies
Brands 2030 is ten forecasts that provide a provocative look at ideas and trends that could shape the future of brands and their interactions with consumers over the next 15 years. This report from Foresight Alliance looks at everything from “DRM houses”—homes that accept only certain branded products—to a gamified consumer environment that offers near-continuous brand touch points
At the beginning of 2020—before the COVID-19 pandemic changed the lives of people throughout the world, before the killing of George Floyd led to several months of sustained protest and civil unrest throughout the United States and abroad, before an unprecedented and ultimately violent 2020 U.S. presidential election and transition was fully underway—RAND launched its most ambitious fundraising campaign to date